LOOKING BACK AT 2016
We're super excited at dRA for the New Year and have some amazing collabs and events coming up that we can't wait to share. Before we dive into 2017 here are some of dRA's highlights from 2016.
This year we welcomed a ton of new dRA Babes including Emma Roberts, Huntforstyles, Vanessa Hudgens, Olivia Culpo & Jessica Alba. We're of course, always grateful for the support of these major dRA Babes, Kelli Murray, ohjoy, walkinwonderland, Cara Jourdan, tobruckave, & bethaniemarieco.
We've continued to learn from every season. This year we added a few new members to our already dream team and we couldn't be more excited! We can't wait to show you our newest spring 2017 collection.
Here's a behind the scenes look at what went into dRA's latest collection, from the desk of Diana Ra to the whole crew that made the spring photo shoot possible. We loved being able to collab with such talent.
Some of our most exciting collabs happened in our capsule collections with Kelli Murray and Carly Cristman. 2016 was the year we started dRA collabs. Our founder and creative director Diana reached out to Kelli Murray and they put together a capsule collection that was so perfectly dRA and Kelli Murray! Our collab launch event took place at terrine where we met so many influencers. This marked the start of dRA's collaborative capsule collections and we're incredibly excited to release a new one this spring.
This year we also traveled around the world to source materials and inspiration for our upcoming collections, and for some much-needed R+R. We went to India and fell in love with different fabrics and textiles and then flew back and spent some time in the Hamptons to wind-down with family. Being francophiles we explored France and got in touch with our inner flaneur in Paris. We also spent time putting together the dRA Babe's guide to Korea with all of our favourite places to shop, eat, rest, and get pampered.
2016 was also the year we made our big move to our new studio offices in Downtown Los Angeles. We're loving the new space and are feeling right at home. Happy New Year's from all of us at dRA!