Who we are

dRA is a new and independent line created by designer and founder Diana Ra. An Inspired blend of designer attention and youthful rebellion, dRA personifies the complexities of the modern day wardrobe. The collections are soft, sunny and fluid, but look a little closer and you’ll find crisp lines and tailored shapes. Fresh florals and forward prints co-mingle with vintage patterns and a nuanced palette – the seamless blending of dissonant worlds.

Never ostentatious or flashy but embracing luxury and elegance, dRA features clothes that are comfortable but confident, easy to wear yet beautiful. The line is infused with thoughtful and unique details for the girl who likes to dress up without feeling overdressed. For the girl who knows that sexy and sophisticated are not mutually exclusive.